Monthly Archives: July 2016

Critical Success Factors to Imprinting Innovation into Segmentation and Targeting – Pharma Commercial Excellence perspectives

In the Pharmaceutical Industry the customer value proposition traditionally is a complex path to understand, being constantly changing with different assumptions, where unprepared business models can struggle to identify not only those changes as well future patterns and gain effective competitive advantage in a challenging industry. The traditional Pharma Commercial Share-of-Voice driven approach, was mainly focused […]

Rethinking Pharmaceutical Competitive Intelligence in 2016

Most of the pharmaceutical companies continues to face crescent competition in the operating markets from different sources. Some of the solutions to overcome the current difficulties and barriers, may be a constant search of new R&D methods and new operations mechanisms in order to obtain economic scale and gain new commercial capabilities that can drive or improve effectiveness from R&D investments.