This is a Blog dedicated to cover critical topics about Commercial Excellence and Customer Centricity applicable for Life Sciences (Pharmaceutical, BioTechnology and Medical Devices).
This Blog is maintain and was created by Antonio Pesqueira.
Antonio have more than 9 years experience in Project/Program Management, Business Analysis and Consulting experience in Pharma and Biotech landscape.
With deep domain knowledge of Life Sciences industry, specifically in Commercial Excellence, strategic and operational Sales & Marketing roles.
He was the global deployment lead for 2 of Top 10 Pharmaceutical Companies, leading deployment of CRM, BI, MDM, Territory Alignment and Multi-channel CRM systems across 18 Countries/3 Regions.
Veeva Certified CRM and Vault Administrator and SAP BO Predictive Workbench XI 3.1/SPSS Modeler Client/Server 13 specialist.
✎ B.Sc. in Marketing & Advertising, Postgraduate in IS/Computing at UTL/ISEG and M.Sc. in Entrepreneurship and Innovation Management at Universidade Europeia – Laureate International Universities.
Business Advisory Services for Global Pharmaceuticals in commercial and marketing operation space, namely segmentation & targeting, customer profiling, Account planning, territory alignments, sales force performance, Multi-channel Marketing and digital analytics.
Welcome and hope you can enjoy it.