Category Marketing Excellence

Critical Success Factors to Imprinting Innovation into Segmentation and Targeting – Pharma Commercial Excellence perspectives

In the Pharmaceutical Industry the customer value proposition traditionally is a complex path to understand, being constantly changing with different assumptions, where unprepared business models can struggle to identify not only those changes as well future patterns and gain effective competitive advantage in a challenging industry. The traditional Pharma Commercial Share-of-Voice driven approach, was mainly focused […]

Understanding Centricity Antonio Pesqueira

Essential components of a Multichannel and Digital strategic planning in Pharma: Content and Integration are key (Part V)

Some of the biggest challenges in Multichannel Marketing (MCM) programs, have to do with the delivered content itself and how the responsible departments plans the master data design models to support the entire program and how systems, data and platforms integration are architected to deliver results and sustainable outcomes.